Many of you asked me what I think about Crinchi products.

Crunchi has been promoted as a clean brand, a better replacement for conventional skincare. Is really that clean?

 

Crunchi versus Conventional Brands

Conventional brands: Mostly they sell conventional products made with cheap and controversial ingredients such as toxic preservatives and fragrances. Usually featured as big names! 

While is heavily promoted and recommended by many "green beauty influencers", Crunchi is considered better than let's say the conventional brands you can find at Macy's, Bloomingdale, Ulta, or Sephora.  Better than Dior, Estee Lauder, etc,  or celebrity skincare or makeup.

The only celebrity brand I recommend and approve of is Miranda Kerr's brand: Kora Organics

 

Crunchi versus Organic Brands

Compared to other truly natural brands, it is not the best  I would classify Crunchi under the greenwashing category. If you don’t know what greenwashing means, you can learn more here.

 

I don't recommend Crunchi:

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What is a greenwashing brand?

When the brand wants you to think their products are natural when instead they are hiding dirty, toxic, and polluting ingredients!  They are misleading consumers using their marketing tactics with deceiving claims and images and packaging that evokes eco-friendliness: for example green packing.

You can learn more about GREENWASHING here

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Large corporations are bombarding us with their tricky marketing schemes using expensive celebrity faces and hiding their conventional (and toxic) products in deceptive packaging, claiming such nonsense as “clean” “pure” “natural” “fresh” high quality” “green” blah blah blah…

 

Example: That means it is not enough to have a product claiming to be fragrance-free when the rest is toxic or to have only one organic ingredient in something and the rest is garbage.

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Here is my response to them: I am not buying your lies and I am going to support small, honest companies that make safer products because they have a passion and they don’t have to pay high salaries to their corporate managers, so they can focus on quality over cheap and quantity.

 

We need to pay attention to the labels, not on the front, but on the back, where the ingredients are usually listed. We need to judge a brand by its commitment to eco-friendly packaging and the transparency of its products starting with its ingredient list!

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Crunchi uses controversial and irritant ingredients such as:

Ethylhexylglycerin: Classified as an irritant, Harmonized classification: this substance causes serious eye damage, Severe eye damage observed in animal testing. 

 

Here below you can find the Crunchi products I analyzed: